U.S. HISPANIC
Hemisphere Media Group: We are good at turning small channels into high-level ones
Maribel Ramos-Weiner| 17 de agosto de 2017
Alan Sokol, president and CEO of Hemisphere Media Group
Alan Sokol, president and CEO at Hemisphere Media Group, one of the partners of Canal 1, said he felt very proud of the team that is boosting the new Colombian channel. “We have a tremendous team, first rate: we have the best programmer in the world, Jimmy Arteaga, and with an excellent executive Felipe Boshell, who has managed to build in few months an excellent Sales, Operations, Programming, Promotion, Social, everything team” said Sokol.
He stated that in Hemisphere they are good at turning small channels into high-level ones. “With WAPA we went from third to first place; Telemundo, with Jim McNamara increased the ratings two or three times in three or four years. Cable channels in the US are all first-rate. We think we have the opportunity, with this new channel to make it strong. It isn´t easy, and we have reasonable expectations, but we think we can get an important share of the market” said the executive.
