HITN Media Launches New Vida y Salud Channel At MIPCOM, Set To Debut In Puerto Rico In A Few Weeks

HITN Media announced at Mipcom the launch of Vida y Salud as a new linear TV channel available 24 hours a day, seven days a week.

Initially, the channel will be available through HITN Media’s digital platforms, HITN-Go and VidaySalud.com. A few weeks later, Vida y Salud will arrive in Puerto Rico through WIPR’s channel 6.3, whose signal is also carried by Liberty Cable. WIPR will thus become the new network’s first local affiliate, with a potential reach of more than 1.3 million households. Afterward, HITN Media will announce new affiliate stations in other U.S. markets.

The new network will offer Spanish-language programming focused on preventive health, nutrition, physical activity, emotional wellness and healthy lifestyles, with practical and relevant information for Hispanic communities.

“Hispanic families deserve health information and services in their language that are reliable and practical for their daily lives. For several years we have driven the mission of Vida y Salud on digital platforms, and now, with this new television network, we will be able to bring this guidance to more people. The fact that the initial launch is in Puerto Rico is a vital step in the brand’s comprehensive expansion, which ranges from providing information to the audience to connecting them with more resources and services in support of their wellbeing,” said Michael D. Nieves, President and CEO of HITN Media.

The network’s launch will strengthen the Vida y Salud media ecosystem, which currently includes its digital platform, newsletters, social media content, themed TV blocks and live events.

At launch, the channel will be available on HITN Media’s digital platforms, HITN-Go and VidaySalud.com

The brand will also expand its offerings through new digital health tools, including a portal for managing personal health and access to live consultations with health and wellness specialists.

This expansion also opens new opportunities for advertisers and sponsors in categories linked to health and wellness, including the pharmaceutical industry, insurance, personal care, nutrition, baby products, chronic disease management and pets.

Vida y Salud also plans to expand its offerings with telehealth and medical prescription services, taking its mission beyond information and content.

Founded by Dr. Aliza Lifshitz —known to generations of viewers as Doctora Aliza—, Vida y Salud was created with the mission of strengthening the relationship between Hispanic patients and healthcare professionals, while promoting access to clear and reliable medical information in Spanish. In 2026, HITN Media acquired the Vida y Salud brand and took full control of its assets, ushering in a new stage of growth and expansion.

Watch the Vida y Salud trailer