U.S. HISPANIC
¡HOLA! TV: We hope to reach 2.5 million subscribers in Mexico by the end of 2015
Maribel Ramos-Weiner| 19 de marzo de 2015
Increase the distribution to 2.5 million subscribers for the end of the year, commercialize the channel, launch a specific feed and original productions for Mexico are ¡HOLA! TV’s priority goals in the Aztecan territory.”The Mexican market, at present, is one of the most important in the region, regardless of the topic of subscribers, it is due to their healthy advertising market”, told PRODU Ignacio Sanz, CEO and general manager of the channel, which is preparing to take part in the Canitec convention for the third time.To start the commercialization of advertising spots, the channel already signed an alliance with the magazine ¡HOLA! Mexico, to join sales efforts.”Counting on a sales force that already knows the brand, that has an active portfolio of clients is very strategic for the channel. It makes sense to offer, not just the magazine, but now also the channel that can deliver so much. ¡HOLA! is an established brand, we don´t have to position it because it already exists in the market”, he said.Another project in Mexico is the strengthening of the original production offer. “We see in the future productions created specifically for this market. And also, when it is economically viable, we will launch a feed with content more aligned with tastes and preferences of the Mexican audience”, indicated Sanz.He highlighted that in Mexico they already reach 1.4 million homes through Televisa and expect to reach 2.5 million subscribers by the end of the year.
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