U.S. HISPANIC
¡HOLA! TV: We want to increase our own production hours by 15%
Maribel Ramos-Weiner| 17 de julio de 2015
Currently, ¡HOLA! TV reaches 9 million homes in Latin America and offers more than 500 hours of original production. A great deal of this production is linked to current news, which allows the creation of special programs on specific events such as the wedding of Carl Philip from Sweden.We are also on the lookout in the market to acquire quality contents. Novelties, such as Cara a Cara with Mario López, and the debut of the second season of Galerías Velvet, might be seen as of September, Ignacio Sanz, CEO and general manager of the channel, told PRODU.Original content is what allows them to compete in this market, so they are keeping their bet to increase at least in 15% production hours of their own programs, such as Mundo ¡HOLA! TV, Holala, ¡HOLA! Diario, ¡HOLA! Fashion, ¡HOLA! Cinema and Conexión ¡HOLA!.By having so many hours of original production, all that material is available to be broadcast through OTT platforms. Until now, they have been a hit in the US and in some Latin American markets.For the advertising sales business they created a new structure, that, according to Sanz, is starting to yield results.Our sales strategy is based on content: by having original programs and production, we have a great advantage over other offers, because we are presenting the advertiser the opportunity of developing integrations and alliances in which their campaigns can stand out in a way that is different from the traditional ad spot.
Diario de Hoy
Noticias relacionadas (26)
16 de julio de 2015
¡HOLA! TV welcomes key advertising agencies to its Miami-based studios
18 de junio de 2015
¡HOLA! TV: We already started to see results with our new sales structure
19 de marzo de 2015
¡HOLA! TV: We hope to reach 2.5 million subscribers in Mexico by the end of 2015
24 de febrero de 2015
Edith Carranza is appointed Head of Advertising Sales in ¡HOLA! TV
2 de enero de 2015
13 de noviembre de 2014
25 de septiembre de 2014
¡HOLA! TV celebrates its first anniversary reaching 7 million households in the region
12 de agosto de 2014
29 de abril de 2014
10 de abril de 2014
27 de febrero de 2014
¡HOLA! TV taps Rolando Figueroa as director of Affiliate Sales
6 de febrero de 2014
¡HOLA! TV: Were committed to expanding distribution and strengthening content
14 de enero de 2014
¡HOLA! TV ranks among among DIRECTVS 30 most-watched channels in Latin America
14 de enero de 2014
Imagina US will build new facilities in Miami to hold four studios
15 de noviembre de 2013
¡HOLA! TV: Our original productions are complemented by content from international distributors
5 de noviembre de 2013
¡HOLA! TV producing about 500 hours of original programming a year
3 de octubre de 2013
¡HOLA! TV: The most important differentiator is the original production
10 de septiembre de 2013
Grupo ¡HOLA! and Atresmedia Television join forces to launch ¡HOLA! TV channel
