Including content that is off the broadcast radar

Argentina’s new Wooloo.tv platform discovered a business niche in those tournaments and disciplines that do not have a screen coverage such as minor division soccer or volleyball. “Our concept is to be able to cover that market, that content that is below the broadcast radar and bring it closer to the fanatic,” said Nicolás Sculli, general manager of Wooloo.tv.

“What we found and tried to cover with Wooloo.tv is that there is a giant market in all niches”. For instance, they covered a volleyball tournament, which had never been streamed, in freemium format to make themselves known. “In 11 days of the tournament, we generated 20 thousand subscriptions,” he said.

He stressed that where the first barrier is to jump from 0 to 1, “when the games are already being broadcasted, the path is much shorter than going from no broadcasting to broadcasting. The biggest obstacle, which was cost, is solved with technology that has ceased to be a problem, to become a solution.”

There are production formats that allow lower costs and OTTs multiplied screens by millions. “Access to content was greatly available and now the competition for the clubs is not other teams, but any activity that could fill the fan’s time,” he said.

Sculli indicated that they manage different options to monetize: freemium product, cost per ticket, and monthly subscriptions. “If we are not capable of generating a content structure where the fan is always connected to the platform, we are going to liquefy that flow of subscribers because we are not feeding consumer expectations.”