U.S. HISPANIC
International Mini Drama and Social Media Sensation Haydita Veloz Joins Minivela as Lead Production Partner and Actress
26 de febrero de 2025
Haydita Veloz, actress, joins Minivela -the platform founded by Carlos Ponce- as partner and main actress
Haydita Veloz, the viral social media actress and dancer who, at just 24, has starred in more than 250 mini dramas, has joined digital shorts producer Minivela as a strategic production partner and lead actress. The announcement was made today at the ANA AIMM GrowthFronts by Minivela co-founder and actor Carlos Ponce, who also shared the trailer revealing Minivela’s official launch on March 11.
“Haydita is a cornerstone partner and talent whose storytelling and acting will strongly appeal to the young fan base we’re cultivating in the U.S. Hispanic and Latin American markets,” said Ponce, who recently starred in two upcoming mini dramas with Veloz. “Our work with Haydita is wide-ranging, and I’m especially excited because helping young talent like her grow is a key benefit others will cherish about working with us.”
“Having Carlos and the Minivela team as mentors and producing partners is a dream for any actress,” said Veloz, who will produce Minivelas between Miami, Los Angeles, and Ecuador. “I’ve worked very hard for this opportunity, but I will help lift others up with me in this endeavor because I’ve come this far thanks to many collaborators.”
Inspired by Latino Entertainment Innovation
Minivela is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec.
Inspired by telenovelas, the TikTok-speed Minivelas feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The Evil Mother-in-Law), among others. The family-friendly digital shorts target English, Spanish, and bilingual Latinos aged 18-34 on Minivela’s YouTube and social media channels, as well as through adtech conglomerate Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to effectively secure audiences across digital, CTV, and other platforms.
In addition to Haydita, Minivela also enjoys a strategic production partnership with Chicano Hollywood, the influential L.A.-based production, media, and magazine company that produces the annual Elevate conference for Latino filmmakers. Chicano Hollywood is the exclusive West Coast production arm of Minivela, a collaboration that will now build further synergies with Haydita.
The advertiser-supported Minivelas – ranging from 10 to 90 minutes – are being developed collaboratively with filmmakers and influencers. A core goal of Minivela is to evolve the best-performing stories into larger formats such as series and feature films.
