U.S. HISPANIC
Joaquín Duro named EVP of Sports at Telemundo replacing Eli Velázquez who is leaving the company
27 de septiembre de 2024
Duro was SVP of AVOD Streaming and Digital for NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises announced Joaquín Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velázquez, who is leaving the company at the end of the month.
An accomplished media executive with extensive experience in sports and digital media, Duro will lead Telemundo Deportes with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible for the management and execution of major Spanish-language event coverage, including FIFA World Cup properties, the Olympic Games, NFL Sunday Night Football, U.S. Soccer Federation matches, Premier League and Liga MX’s Chivas de Guadalajara, working closely with NBC Sports and Peacock.
“Joaquín has been a pioneer in the growth and development of digital sports content in Hispanic media for over two decades,” said Fernández. “He is the right person to lead our sports division at a time when sports content is key to our future multiplatform growth. With Joaquin’s extensive expertise and leadership, we are strengthening our sports business for the future as Hispanic audiences increasingly evolve their media consumption habits across linear and streaming.”
Most recently, Duro was SVP of AVOD Streaming and Digital for NBCUniversal Telemundo Enterprises, where he managed all aspects of digital productions, monetization, and operations for AVOD streaming content across all owned and operated platforms.
In this new position, he returns to the Sports team where he previously played a key part in Telemundo’s groundbreaking multiplatform coverage of the FIFA World Cup Qatar 2022, which delivered record audiences across linear and digital platforms, including the most-streamed FIFA World Cup match in U.S. media history, regardless of language.
Having joined Telemundo in 2014, Duro has been a key figure in shaping Telemundo’s digital strategy for major events including the Olympic games, U.S. presidential elections, NFL Super Bowls, and Billboard Latin Music Awards.
“I am thrilled to have the privilege to lead such a great team of professionals at Telemundo Deportes,” said Duro. “They have consistently delivered world-class sports content to Latinos for years. I look forward to working with the team to build on this great body of work and position us for the future, as we continue to produce and distribute the biggest sporting events in the world to millions of fans across linear and streaming.”
Before joining Telemundo, Duro held several leadership positions at Univision Communications Inc. where he spearheaded the production and broadcast of entertainment and sports events.
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