U.S. HISPANIC Versión en español
José Cancela of Telemundo: “The Next Three Years Are Big Years For U.S. Hispanic TV”
Maribel Ramos-Weiner| 9 de enero de 2026
José Cancela: “We are building digital stations on top of our linear stations to combine the strength of linear with digital, and we are leveraging that power to compete with digital platforms"
For José Cancela, president of the Telemundo Station Group, next year will be “spectacular.” He pointed out that it won’t be just because of the World Cup, but also due to other properties Telemundo will have, such as the NBA.
“We are also working on other initiatives in the world of soccer that will keep us relevant beyond the World Cup. We are the home of Chivas, and very interesting things are coming for the Telemundo world. The year 2026 will be a great year, and it goes without saying that it is an election year, when political activity generates a lot of revenue, and our markets are positioned among the most sought-after in politics. Therefore, 2026 will be a great year. 2027 is preparing us to reach 2028, when the Summer Olympics will be held in Los Angeles, so the next three years are big years for U.S. Hispanic TV,” he emphasized.
A STRONG HISPANIC MARKET
Cancela noted that the Hispanic market continues to be just as strong.
“The reality is that here in the U.S., a lot of Spanish is still spoken and a lot of Hispanic media is consumed. I always draw the comparison that there is an ecosystem that keeps our language alive, unlike, for example, the Italians, who had their radio stations when they first emigrated here and then they gradually disappeared, and other minorities who arrived and initially had their own media, but they were very small outlets. So the language was lost. We have an ecosystem in radio, streaming, fashion, TV, and music that keeps our language alive and vibrant. The Hispanic market is so strong that Bad Bunny will headline next year’s Super Bowl Halftime Show. What stronger proof than that could there be?” he said.
STATIONS AS CONTENT HUBS
Asked about Telemundo’s stations, the executive said that more than TV stations, they are content hubs for all of the company’s platforms.
“We are building digital stations on top of our linear stations to combine the strength of linear with digital, and we are leveraging that power to compete with digital platforms, to achieve much broader reach through our FAST channels, through Spot On, and through multiple opportunities across digital platforms to reinforce our linear strength,” he said.
He added that beyond being content hubs, Hispanic TV stations are “a beacon for our communities, providing them with information at times like these so they can defend themselves and make their voices heard. And at a moment when there is aggression against our Spanish-speaking brothers and sisters, we are a platform to guide them, and we are doing so very aggressively—whether through town halls or phone banks—so that our communities are equipped with the information they need to defend themselves.”
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