U.S. HISPANIC
LAETV: We reached our 10th year with a balance of 20 channels and growth of 30% in 2011
Maribel Ramos-Weiner| 29 de marzo de 2012
10 years after launching operations as representative of the ethnic signals of the U.S. Hispanic market in the area of direct response, Latinamerica Ethnic TV (LAETV) already boasts a client portfolio of 20 channels and a 30% growth in 2011.Kurt Pflucker, president of LAETV, told PRODU they have recently have made inroads in the representation of free-TV channels such as TVC + Latino, a new California network launched by Mexicos PCTV and genTV of Miami-based Caracol.We started operating in 2011 representing SUR Corporation and later the channels of Imagina US, which include Centroamérica TV, Pasiones, and TeleAmazonas. We also represent TV Colombia with its news channel NTN24, in addition to Telefe Internacional, TVN de Chile, etc. Its a total of 20 channels we represent today, said Pflucker.The executive also announced the recent addition of TyC Sports to LAETVs portfolio.We differentiate from the rest because we have a sales force that reaches clients face to face; it allows us to offer a more personalized attention. We manage our inventory professionally and ethically. We protect our clients. The direct response market is tough and competitive, with constant battles. Weve figured out how to handle the market and help our clients grow, he added.
