LatiNation Media Strengthens Digital Operations, Audience Growth and Integrated Marketing Capabilities

LatiNation Media announced the appointments of Álvaro Gomez as Head of Digital Strategy and Elynor Collado as Vice President of Integrated Marketing & Branded Content, strengthening the company’s leadership team as it continues to expand its digital, content, and advertising capabilities. Gomez will report to CEO Andrés Palencia, while Collado will report to SVP of Sales Gisella Fu-Ripp.

“As our business continues to grow, we’re investing in leaders who understand where media, audiences, and brand partnerships are headed,” said Andrés Palencia, CEO of LatiNation Media. “Álvaro and Elynor bring expertise across digital strategy, audience development, content, and revenue solutions that will help drive our next phase of growth.”

As Head of Digital Strategy, Gomez will oversee digital operations, technology infrastructure, audience development, and content distribution across LatiNation’s platforms. He has helped build and scale digital operations for leading media and ad-tech companies including Complex Networks and DoubleVerify, with expertise spanning data strategy, monetization, analytics, and operational transformation.

Elynor Collado, new VP of Integrated Marketing & Branded Content, LatiNation

Collado joins as Vice President of Integrated Marketing & Branded Content, where she will lead branded content, custom programming, and integrated marketing initiatives across LatiNation’s linear, streaming, digital, social, and experiential platforms. Most recently, Collado served as Director of Content Production at My Code Media, leading integrated campaigns across video, editorial, social, and experiential channels. She brings deep expertise in developing culturally relevant storytelling that connects brands with multicultural audiences.

“Elynor’s expertise in developing culturally relevant branded content, combined with Álvaro’s success in building high-performing digital ecosystems, strengthens our ability to create deeper audience engagement and more impactful solutions for advertisers. Together, they help position LatiNation for its next phase of growth and further establish us as a leading multicultural media and marketing platform,” said Gisella Fu-Ripp, SVP of Sales at LatiNation Media.