Latino US Day Strengthens Its Presence at Cannes in Its Third Edition

On Thursday, June 25, the third edition of Latino US Day will take place as part of the Cannes Lions International Festival of Creativity. This exclusive gathering, hosted by Advertising Week LatAm powered by PRODU, will celebrate and amplify the influence of the Hispanic and Latino community within the marketing and communications industry.

This year, the content directly intersects with the World Cup phenomenon and the attention economy, exploring how Latino voices are successfully hacking culture and redefining the industry’s global reach.

The event, scheduled from 2:00 PM to 8:00 PM (local time), will feature a series of activities including networking sessions, panels, fireside chats, editorial coverage with leading industry voices, and will conclude with a closing cocktail reception. Attendees will have the opportunity to connect with thought leaders and discover the latest trends and innovations shaping the marketing and advertising landscape.

The event will take place at Le Rooftop, The Penthouse (9th floor), 67 Boulevard de la Croisette. It promises to be an afternoon of brilliant ideas and high-level networking featuring some of the best Latino talent in the industry.

Latino US Day is made possible thanks to the generous support of its sponsors: Procter & Gamble (P&G), Numatec, SeeALL Marketing Alliance (SAMA), Dailymotion, Mediaco, Nueva Network, and strategic partners such as the Hispanic Marketing Council (HMC) and Círculo Creativo USA, with more partners to be announced.

AGENDA

👋 2:00 PM – 2:30 PM: Welcome
Roko Izarra, CEO, PRODU

Block 1: Sponsored by P&G
Playing for Reach: The Game of Media and Audiences at Global Scale
2:30 PM – 3:15 PM
📝 P&G Session: The Human Edge: Marketing in the Age of Artificial Intelligence

This session will explore how brands are balancing scale, automation, and AI-driven efficiency with the irreplaceable value of human insight, creativity, and cultural sensitivity, especially when connecting with global and multicultural audiences.
Register here

🗣️ Panelists:
Luis Miguel Messianu, Founder, President & Chief Creative Officer, MEL
Francisco Cárdenas, Brand Director & Digital Marketing, Avocados From Mexico
Moderator: Michelle Cobas, Chief Growth Officer, MEL

3:15 PM – 4:00 PM
Panel Discussion / Presentation / Fireside Chat – TBD

4:00 PM – 4:45 PM
📝 Numatec Session: Culture Without Borders: How Music, Sports, and Technology Are Redefining Global Influence

Explore how music, sports, and technology are acting as universal languages that are reshaping global influence, and how brands and creators are leveraging this convergence to connect with diverse audiences.
Register here

🗣️ Panelists:
Nicolas Alvarez Schiano, Senior Brand Manager, Tecate
Giuliano Stiglitz, CEO, Numatec
Diana Lozada, Marketing Director Regional Brands & New Categories, Indio
Moderator: Roko Izarra, CEO, PRODU

🍹 4:45 PM – 5:10 PM: Networking Break presented by NUMATEC

Block 2: Sponsored by Dailymotion
Capitalizing on the Moment: Culture, Influence, and the Power of Latino Voices

5:10 PM – 5:55 PM
Panel / Presentation / Talk – TBD
Register here

5:55 PM – 6:40 PM
📝 Circulo Creativo USA Session: The Freedom to Create Viral Ideas

In an era where attention is earned, not bought, independent agencies are redefining how cultural ideas are created. The Freedom to Create Viral Ideas explores why the most relevant work comes from agile teams deeply connected to culture. Because virality does not emerge from committees, but from bold ideas that move people.
Register here

🗣️ Panelists:
Verónica Elizondo, CCO, Conill
Beatriz Torres Marin, Executive Creative Director, Social & Digital, alma
Christian Mondragon, Associate Creative Director, Casanova // McCann
Checha Agost-Carreño, Founder & Chief Creative Officer, Founders
Moderator: Tanya de Poli, Founder & Chief Executive Officer, Founders

Block 3: Sponsored by P&G, SAMA, MediaCo, and Nueva Network
The Final Whistle: Belonging, Celebration, and Community
6:45 PM – 7:05 PM
📝 The Hispanic Market as a Signal of Growth 

Hispanic influence is transforming how brands understand culture, creativity, and growth in a multicultural world. Executives from across the marketing, media, and brand ecosystem will explore what global marketing can learn from this market.
Register here

🗣️ Panelists:
Carlos Santiago, Co-Founder SeeALL Marketing Alliance, CEO SSG-Consulting

7:10 PM – 7:30 PM
📝 Culture as Currency 

Culture today is a business driver that fuels trust, relevance, and impact. This conversation will explore how to build culturally intelligent organizations through more strategic investments.
Register here

🗣️ Panelists:
Josh Loebner, Global Head of Inclusive Design, VML
Kelsey Newberry, VP of Brand Marketing, eos Products
Jeannine Shao Collins, Chief Client Officer, Kargo

🍹 7:30 PM – 8:00 PM: Closing Cocktail Reception

Image Use Consent Disclosure*

Please note that filming and photography will take place during Latino US Day at Cannes. By attending this event, you consent to being filmed, photographed, and/or recorded, and authorize PRODU and its partners to use such material for editorial, promotional, and commercial purposes across digital and print platforms.