U.S. HISPANIC
Luis Villanueva of SomosTV: Free VOD will grow its potential as an advertising vehicle
Maribel Ramos-Weiner| 1 de noviembre de 2011
We think that the market, at least in the U.S., is steadily moving towards TV Everywhere, both from the technological perspective, where it’s already developed, and from the perspective of content commercialization.The current transition revolves more around how to articulate the business, the impact on today’s models, and how to distribute potential revenue among content producers and distributors. Naturally, the traditional sequence of content exploitation is in question, and a new one that harmonizes the different interests is being sought out.The Hispanic consumer is at the technological forefront in terms of content consumption in new platforms and is an active user of such. In terms of new signals, the situation varies in the case on ViendoMovies, where our licenses and catalog combine different options. However, in the case of Semillitas, its contents were created under a multi-platform perspective. Semillitas is ready to be part of this environment.Advertising is still searching for a business model for both Internet and pay-TV. We believe that Free VOD will grow its potential as an advertising vehicle and that new technological options for interactive advertising, ad insertion and product integration, will trigger a rebirth of advertising activity on linear TV and On Demand.
