U.S. HISPANIC
MADD Entertainment held first Maddnext on Natpe V-Front
Maribel Ramos-Weiner| 21 de julio de 2020
Ates Ince MADD
Live and from the studios of FOX TV in Estambul, MADD Entertainment held its first Maddnext on the Natpe V-Front platform, to present the two new titles in its catalog: The Teacher and Nehir.
They are both productions by Medyapim (the creators of Mother, My Little Girl, Woman, A Girl named Feriha, A Miracle) and were started to air in February and March this year on the screen of FOX TV Turkey until the pandemic forced the suspension of shootings. However, the two titles are resuming their production between this week and next week.
Ateş İnce, Managing Director of MADD Entertainment, explained that the Medyapim and Ay Yapim productions —the two companies that comprise the joint venture of MADD— represent around 50% of Turkish dramas sold worldwide.
İnce moderated the event that had Richard Middleton, editor of TBI (United Kingdom), as host. The MADD executive mentioned that the pandemic is transforming the distribution business with digital events such as Maddnext and the Natpe V-Front platform to substitute face-to-face events until it is possible to resume them.
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