U.S. HISPANIC
Mexicanal celebrates 14 years on the air
Maribel Ramos-Weiner| 25 de octubre de 2019
Cantinas de Cornelio
When Mexicanal was founded more than 14 years ago, its focus was Mexican audiences in the country. “Today, the focus is on bringing the best of Mexico not only to Hispanic families but also to everyone who feels an affinity and love for Mexico, its culture, its people, and its traditions. Mexicanal is a space where each one of these TV viewers can watch content from an array of states and regions in Mexico and of several topics: culture, traditions, as well as news, sports, and music,” express Ana Lydia Montoya, general manager, and Demian Torres-Bohl, VP and executive producer of Mexicanal.
Given they know contents are key to continue growing, they focus directly and indirectly in the creation and access, both to contents and to new broadcasting platforms that are viable.
“The new season of Las Cantinas de Cornelio for 2020 is coming and we will continue with Fuerza Necaxa and La Liga Mexicana de Jaripeo Profesional (LMJP), contents that are already positioned among the audience, but we are betting on new formats that are adequate. Another point of growth we have identified is the TV viewers that, not being Mexican, like the channel and our contents. Not just Hispanic audience, we also have a considerable Anglo Saxon audience that enjoys and loves beautiful Mexican things they can now see and experience through Mexicanal,” they comment.
For the first and second quarter of 2020, they will launch productions such as the docu-reality on prisons in Mexico and the special of the Feria de San Marcos. “To drive this growth of our production company, we are investing in equipment, training, and facilities to be able to develop it more effectively,” they end.
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