U.S. HISPANIC
Miracol: We created an innovative original format, Sueño Fútbol, adaptable to any market
Maribel Ramos-Weiner| 5 de abril de 2016
Pedro Dávila, CEO of Miracol
Miracol, company owned by Pedro Dávila, enters the industry with the creation of its first original format called Sueño Fútbol (10×60´), made for RCN, which is currently broadcast by the Colombian channel.Sueño Fútbol is a sports talent reality program we launched on RCN that gives promising young sports talents the opportunity to be seen by the scouts of professional teams”, Dávila told PRODU.This talent was made in Colombia on soccer, but can be adapted to any sport in several countries. It has a social component that gives young people the chance to fulfill their dreams, and also serves to unite families around sports. It is very adaptable and easy to sell”, expressed Dávila.Under the open call made throughout the country, in this first season, more than 30 thousand teenagers between 16 and 18 years of age enrolled online, generating a big conversation on social media and massive affluence to the stadiums where the initial physical tests took place. From the start, Miracol has been a creative company, focused on having original ideas and developments that can fit into any market and Sueño Fútbol is the result of Pedro Dávila and his team´s work, who are getting ready to present it in the industry fairs.Miracol is proud to have an original entertainment format and we are very grateful with this bet that the channel RCN is making on us”, said the executive to conclude.
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