U.S. HISPANIC
Monetization must come sooner to the discussion
Maribel Ramos-Weiner| 29 de enero de 2021
Michael Nathanson y Peter Blacker de Telemundo
Peter Blacker, in his recent position of EVP, Chief Commercial Officer and Head of DTC Licensing at NBCUniversal Telemundo Enterprises, must undertake two large tasks, which he thinks “mean a big change for the company. What we are trying to do here in Telemundo is like a microcosmos of what is happening in the entire media landscape”.
Blacker, who spoke with Michael Nathanson, an analyst at MoffettNathanson, during the talk dedicated to revenue strategy and streaming innovation at NATPE Miami Virtual, mentioned that the first task is how to monetize content. “We have realized that we must bring monetization and commercialization much sooner to the discussion table, with the writers, on brainstorming sessions, and see all the opportunities and windows as we create,” he explained.
The second task is to see commercialization across the company’s range of opportunities. “What I have been tasked with within my new role is to look at each of our IP units in a holistic way, and decide where we want to invest,” he furthered.
He highlighted that all media companies must think about multiculturalization.
He also said that this is the first year they will be able to make the most of Black History Month to work jointly with advertisers on being more multicultural.
He commented that he has been in Telemundo for 15 years and has been developing original co-productions in Spanish for consumer packaged goods (CPG) companies and for the automotive sector.
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