U.S. HISPANIC
MVS: Digital platforms are not opposed to television, they complement it
Maribel Ramos-Weiner| 17 de septiembre de 2015
For MVS Televisión Argentina it represents a great opportunity due to pay TV penetration in the market. “Through a very solid commercial team, we managed to carry out from the prospecting up to the closure of the sales and continue the relation through a permanent post-sales service, said Rafael Díaz, International Marketing manager.”Regarding advertising, with our channels we offer each cable operator the possibility to insert local advertising. This represents an entry opportunity for them and a competitive advantage for us. The exception is Cinelatino that doesn’t offer this opportunity due to its no-cuts and no-censorship concept. However, Multipremier, Claro Sports, NU music and MC HD -that is our new launch with the best in films in the genres of horror, thrillers and action- offers the insertion of local advertising. It is important to mention that, because of their highly defined and different profiles, there is great opportunity in this benefit for those who add these signals to their system, added the executive.As for digital platforms, they are already offering this service and think they are not opposed to TV but complement it, instead, so we have worked for our clients to be able to have them at their disposal. Díaz Infante believes programmers must continue to make efforts to offer attractive, high-quality contents. They have to leverage on the appearance of new platforms to complement the service offer and at the same time evolve and remain at the cutting-edge of technology.
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