Nat Geo: We are muting to a younger audience

Fernando Semenzato, SVP of Production at National Geographic Partners in Latin America, stated that the channel is changing its audience gradually: “We are gradually muting in terms of the audiences we have nowadays to a younger one.”

In order to do this, Diego Reck, EVP at National Geographic Partners in Latin America, states they are exploring a new way to generate content, which has to do with experiences that are entirely in 360º, that are born from content and help develop different businesses of the channel.

‟We started to design a production system that is different and innovative, from the storytelling to the production companies and associates with whom we partner to produce or co-produce. It is no longer enough to tell the story the way we have been doing it,” expressed Reck.

Semenzato exemplifies Nat Geo’s mutation through contents with the partnership with Sebastián Ortega with an original production under his creative direction. “He is an expert in telling entertaining stories with a storytelling that only he, Underground and Nat Geo can achieve. We want different results with the same stories told in a different way.”

Additionally, the executives mentioned a new production together with Vice. “We are making 16 formats where we started to tell a local-digital story and finally transforms into a half-hour content, four devoted to Argentina, another four to Mexico and six to Brazil”.