NBCUniversal held One21 featuring new partnerships

NBCUniversal held One21 -a new event for media buyers that emulates a tech-industry developer conference- on Monday, March 22, in which it presented a set of new One Platform Commerce partnerships for any screen, and provides companies with new ways to connect with their customers.

After the launch of One Platform Commerce in November, NBCUniversal has doubled its network of retail partners, which now comprises more than 100 and provides consumers with access to tens of thousands of products, socially, locally and through CTV and broadcast platforms.

Fans will now have new ways to buy their favorite stories, and retailers of all sizes will have the opportunity to build their business with NBCUniversal and tap into a global business of 615 million people.

It was also announced that NBCUniversal is expanding One Platform Commerce to Instagram and Facebook. This new partnership will combine NBCUniversal’s interactive suite of commerce tools and its network of retail partners of more than 100 brands with the shopping capabilities of Instagram and Facebook