U.S. HISPANIC
NBCUniversal Telemundo Enterprises launches El Poder En Tí
Maribel Ramos-Weiner| 10 de junio de 2016
Don Francisco and César Conde
NBCUniversal Telemundo Enterprises announced the launch of El Poder En Tí, the companys robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, unveiled the new campaign at a special star-studded cocktail reception in Miami, Florida.The multi-platform initiative, El Poder En Tí, focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSAs will air across the Telemundo network, its stations and NBC Universo, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundos news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundos social media platforms.”Through El Poder En Tí, we aim to highlight that it doesnt take a fictional super hero to make great things happen its about the power within all of us. We have a tremendous responsibility to our community and look forward to helping empower Latinos to maximize their personal and professional potential as an important driver of U.S. economic, political and cultural growth for decades to come,” said Conde.
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