U.S. HISPANIC
Netflix and DreamWorks Animation announce multi-year premium pay TV window agreement
Maribel Ramos-Weiner| 27 de septiembre de 2011
Netflix, Inc. and DreamWorks Animation SKG, Inc. announced a new multi-year licensing agreement that will make Netflix the exclusive subscription television service for first-run feature films and select television specials from DreamWorks Animation.Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles including Kung Fu Panda, Madagascar 2, Chicken Run and Antz, among others will also be made available to Netflix members over time.”DreamWorks Animation is one of the few family entertainment brands that really matters. This agreement strengthens the lineup of great family content Netflix members will be able to watch instantly and also increases the number of hit first-run films we’ll have available in the pay TV window” commented Ted Sarandos, chief content officer of Netflix.”Netflix has emerged as an innovative brand with an impressive track record for attracting high-quality content providers to its service and we look forward to making DreamWorks Animation titles available to over 24 million Netflix members in the U.S.,” said Jeffrey Katzenberg, CEO of DreamWorks Animation.
