La Casa De Papel 3
Netflix informed through their results report of the third quarter of 2019, that they will now develop their upcoming reports according to each one of the regions where they operate: Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LatAm) and the US and Canada (UCAN). This measure will enter in vigor as of their next report of the fourth quarter that will be delivered on January 2020, according to Dataxis.
They also detailed how their OTT had a growth of 31% compared to the previous year in this third quarter, recording US$5.245 million in income, as well as 22% more in the average of their subscriptions, with US$158.33 million.
As part of their strategy to increase their penetration in the international market, they reported that in order to expand their offer, they will develop productions in other languages aside from English. An example is a Spanish series, La Casa de Papel, that in the third quarter of this year was the platform´s most-watched, non-English language series, with penetration in 44 million homes in their first four weeks after its launch. Another Spanish one is Élite, in the top 10 of their own, most-watched productions this year, along with the last original Brazilian production, Sintonía, positioned as the second most-watched in Brazil.
The platform managed to integrate for the third quarter, its subscription to Izzi in Mexico, reported Gregory Peters, Chief Product Officer at Netflix, joining the other markets they are part of, such as Italy (Sky); Canal+ (France) and KDDI (Japan). “We think there are many opportunities, both in the US with existing partners to expand the number of bundles and their availability and at a global level, where we will also seek to expand it to facilitate new subscription,” said Peters.
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