New Titles and IPs Shape Sony and Floresta’s Regional Strategy

During MIP Cancun 2025, Sony Pictures Entertainment and Floresta presented their joint strategy for the region and revealed new projects in scripted fiction, reality shows, and TV movies.

The panel “Innovation & Production Across LatAm” brought together Coty Cagliolo, Senior VP & MD Production Latin America & US Hispanic at Sony Entertainment, and Adriana da Silva, VP & MD International Productions at Floresta, who highlighted the value of integrated production, a diverse pipeline, and a strong commitment to local IPs with global potential.

AN INTEGRATED MODEL FOR LATIN AMERICA

Cagliolo emphasized Sony’s horizontal structure in the region:

“We create our own content, greenlight it ourselves, produce it, and distribute it within the same team,” she said. She noted that this model offers a unique advantage: creative freedom and full control over every stage, from development to market launch.

Sony covers a wide spectrum of formats—superseries, telenovelas, comedy-novelas, action, and game shows:

“There is a vast coverage of all the content that characterizes Latin American television, which puts us in a very interesting position,” she added.

FLORESTA: LOCAL CREATIVITY WITH GLOBAL POTENTIAL

For Silva, combining quality with authenticity is key: “It has the power to elevate the business, but maintaining the authenticity of Latin American creativity gives us an advantage,” she affirmed.

Floresta produces between 12 and 15 projects per year for the main platforms and maintains a diverse pipeline: premium series, reality shows, digital formats, and digital-first content. Its end-to-end production capabilities enable the creation of local stories with international reach.

Silva highlighted the importance of Brazil’s digital ecosystem, citing cases such as Shark Tank Brasil, which aside from its TV version also drives a creator edition on YouTube with expansion to Mexico.

TV MOVIES AND IPs THAT TRAVEL

One of the major announcements was Floresta’s first TV movie: The Panic Room, a Brazilian adaptation of the 2002 classic. “We chose an iconic IP with a universal theme like urban violence, but with a female perspective and Brazilian elements,” Silva explained. The title will debut on Telecine and GloboPlay in Brazil and will be available for other territories.

She revealed they are already working on their second TV movie—“a One Sony film” inspired by the music of Sorriso Maroto, in collaboration with Floresta, Sony Distribution, and Sony Music.

She also mentioned the upcoming Brazilian adaptation of the classic Dona Beija, now updated for new audiences.

FICTION WITH DNA AND NOSTALGIA: SEÑORAS MAL ARRIVES

Sony presented footage from Señoras Mal, a spin-off of Niñas Mal, which revisits the DNA of MTV’s 2010 hit.

Cagliolo explained:“It exists in a universe that some will remember, but it’s completely new. You don’t need to have watched the previous story.”

The series blends comedy and thriller over 40 episodes. It includes classic characters—such as those played by Isabel Burr and Carmen Aub—along with new roles portrayed by Cassandra Sánchez Navarro and Claudio Álvarez. Fans can expect cameos and easter eggs from the original universe.

Meanwhile, Floresta is moving forward with original formats such as Tunnel of Love, which will soon have a Mexican edition. This marks the beginning of an international roll-out.

For Cagliolo, this creative contribution is pivotal: “We have a secret weapon in Latin America, and that secret weapon is Floresta.”

Both executives agreed that the key lies in genre diversity, actively listening to the market, and seeking universal content based on real emotions.

WHAT IS SONY LOOKING FOR IN A NEW PROJECT?

Cagliolo was clear when speaking about external pitches: “It’s important that they bring that key element that makes it unique—something we don’t already have.”

She noted that while Sony has a broad catalog, there is always room for ideas that offer creative or talent-driven differentiation.

Both executives stressed that despite market saturation, audiences always find relevant stories: “Good content should provoke you and create an emotion. That universality is what connects us,” Silva concluded.