Giuliano Stiglitz of Numatec: “AI Needs Trusted Partners, Not Just New Technology”

During the celebrated Latino US Day at Cannes Lions 2026, Numatec took center stage to explore the rapidly evolving intersection of technology and storytelling. Participating in the specialized Numatec Session, titled The New Cultural Playbook: Where Creativity, AI & Entertainment Collide, Giuliano Stiglitz, CEO of Numatec, highlighted the company’s core mission in today’s digital landscape. Stiglitz explained that his focus centers on “the role of technology and the new platforms that are rich in AI in terms of content production,” emphasizing that Numatec’s ultimate goal is to facilitate and empower content producers as they integrate these cutting-edge tools into their workflows.

As the media ecosystem undergoes massive changes, the Latin American and US Hispanic multicultural markets remain a primary strategic focus for the company. Stiglitz noted that navigating this transition requires a careful balance of innovation and reliable collaboration, especially when helping traditional players adapt. “We work with a lot of brands and agencies, and we’re trying now in this AI revolution to try to help them navigate and find partners that they can trust and technologies that they can adopt for creative production,” he shared.

Addressing the collective uncertainty wrapped around these rapid advancements, Stiglitz underscored the immense value of industry-wide gatherings to establish a path forward. He noted that nobody has quite yet figured out where the marketplace is going, making major events essential for progress. When brands, technology companies, service providers, and agencies assemble under initiatives like Latino US Day, they create the necessary panels and dialogues to collectively “find a way to move this forward.”

Ultimately, Numatec’s presence at Cannes Lions 2026 is fueled by a dual commitment to continuous learning and ecosystem-wide connection. Beyond the high-level debates surrounding artificial intelligence, the festival serves as a vital networking hub for the firm to strengthen its industry ties. “We come here to learn,” Stiglitz concluded, adding that the event offers an unparalleled environment to connect directly with brands, clients, agencies, vendors, and competitors alike. “It’s always a fun, interesting event where we learn a lot.”