Numatec Becomes TripleLift’s ExclusivePartner to Accelerate Latin AmericanExpansion

Numatec, the global media and technology group that connects world-class technology solutions to brands and agencies, today announced it has been appointed as the exclusive partner for TripleLift in Latin America, delivering deal spend and integrating premium publisher partners to the TripleLift exchange. Through Numatec, advertisers will gain access to the most direct, high-quality, and transparent supply paths in the region, while enabling publishers to unlock new revenue through innovative, performance-driven ad formats.

Latin America represents a unique growth opportunity for digital advertising. According to eMarketer, the region’s ad market is expected to surpass $40 billion this year for the first time, fueled by five years of double-digit growth. At the same time, brands and agencies are seeking more direct, transparent paths to premium publishers that guarantee both high quality inventory
and brand safety.

TripleLift, known globally as the Creative SSP, transforms traditional ad formats into visually immersive and high-performing experiences across web, app, CTV, and retail media. Powered by advanced AI and creative technology, and with integrations into 99% of the world’s top publishers and over 3.4 trillion monthly impressions globally, TripleLift ensures personalized
delivery, real-time optimization, and superior ROI for advertisers while helping publishers maximize revenue without compromising the user experience.

By partnering with Numatec, TripleLift gains a partner deeply rooted in the region’s digital ecosystem. Numatec has become the distribution partner of choice for the world’s top adtech and martech companies, offering instant commercial scale through its network and longstanding relationships with all major agencies and global brands. From programmatic platforms to supply
and publisher management, Numatec has consistently accelerated global technologies by embedding them in the workflows of advertisers across Latin America. “We’re thrilled to be partnering with Numatec to bring our premium ad experiences to the LATAM region,” said Mark Davies, Head of International Expansion at TripleLift. “By combining our creative technology with Numatec’s deep agency ties, supply side connections and regional expertise, we can unlock new opportunities and drive meaningful results for brands and publishers across Latin America. We’re excited to enter this market as part of the TripleLift
Certified Partner Program (TCPP) for global expansion and look forward to a successful journey together.”

For Numatec, the partnership underscores its mission to connect global innovation with local opportunity. The company operates across North America, Latin America, and Europe, providing partners with distribution, scale, and trusted execution.
“TripleLift represents exactly the kind of innovation Latin America’s advertising market is ready for,” said Giuliano Stiglitz,
CEO of Numatec.

“By combining their creative technology with our regional scale and relationships, we’re creating a new model for how advertising works in the region.” The agreement unites one of the world’s most innovative supply-side platforms with a regional
leader recognized for bridging global technologies and local markets, and for driving growth through every partnership it forges.