NuvoTV to reveal research findings about its viewers during upcoming upfronts

NuvoTV will reveal unique insights from a new proprietary Nielsen research during its upfronts set to be held in Los Angeles March 27, in Chicago April 17 and in New York April 24. The research will provide an analysis on the NuvoTV viewer and the Bi-Cultural Latino consumers, those that make up more than 72% of the $1 trillion Hispanic marketplace. It will examine the behaviors and interests demographically of the NuvoTV viewers. “We continue to invest in valuable research to help create exciting, differentiated programming for our audience, and provide a research-based foundation for our advertising partners to more effectively connect and engage with BCL consumers. We look forward to sharing our latest findings with the ad community at our upfront presentations” said Michael Schwimmer, CEO of NuvoTV.