Ole Interactive and Grup Mediapro form a strategic alliance for Ubeat Live Mexico

Ole Communications Group, through Ole Interactive, has reached an agreement with Grup Mediapro to enhance its value proposition for clients and brands seeking to connect and interact with Generation Z. As a result, in 2024, Grup Mediapro’s headquarters in Mexico City will host the Ubeat Live festival in this country for the third consecutive year.

This event will consist of 12 continuous hours of music, freestyle, gaming, esports, cosplay, wrestling, activations, sports, and urban art.

“This collaboration is not just about games; it’s a revolution that brings fans together, ignites creativity and pushes the boundaries of digital innovation. With captivating live content, we bring the action directly to fans, ensuring an unforgettable experience for all participants,” said Irantzu Diez-Gamboa, CEO of Mediapro North America.

Meanwhile, Jorge Murillo, GM, Senior VP Commercial LatAm at Ole Interactive, stated that Ubeat Live, along with Ole Interactive and its OI Experiencia vertical, “design a strategy that allows us to give our clients the ability to engage in a relevant on-site experience with one of the most representative gaming festivals in the industry and bring it to a digital ecosystem hand in hand with Playground, the leading digital medium in pop culture, life on the Internet, and the most exceptional characters, developing a campaign of creative content under a brand brief that will impact millions of target people.”

The Ubeat Live Mexico Festival will occur on July 27 at the Juan de la Barrera Olympic Gymnasium in Mexico City.