Online markets: alternative for buyers and distributors

Fairs like MipTV, where people in the industry gather in person are not the only spaces in which content is bought and sold. Online markets have multiplied and allow access to vast catalogs.

One of the biggest is MediaBank, developed by the ICEX from Spain with European funds. It is a purchase, sales and transfer platform of audiovisual content such as films, series, news reports, advertising, digital assetts, and branded content that are hosted in a cloud, ready for broadcast.

There are two options to set the price: Sales of rights for free TV, with a one-year duration, two passes without exclusiveness, and the free offer buyers make.

Another, Vuurl, enables speeding content agreements. One of its values is to give opportunities to filmmakers so that their work is discovered by buyers worldwide, as well as studios to reach new markets. Mediacorp, Disney, Sony and Toonz Media, among others, are some of their clients.

There are also platforms for the sales of licences and content such as RightsTrade, with more than 6,000 titles; Allrites, the #1 marketplace in Asia, and TRX, where more than a thousand buyers are registered.

These tools facilitate the work of a single sector of the industry, that of licenses and distribution. However, networking to boost new developments, is left outside, therefore big fairs such as Reed Midem and Natpe have been refocusing to be the space to find partners and create new content.