Orlando Bloom Stars in Casillero del Diablo’s Global Campaign “The Wine Legend”

La campaign, created and produced by creative agency DAf for Casillero del Diablo, will roll out throughout 2026 across audiovisual and graphic assets for various markets, including Chile, the United Kingdom, Brazil, Mexico, the United States, and Ireland.

British actor Orlando Bloom has built his career portraying mythical and timeless characters, while Casillero is a brand built on a legend. “There is an extraordinary narrative resonance between the identity of Casillero del Diablo and that of Orlando Bloom; Bloom embodies the essence of a modern legend, making him an ideal face for the advertising saga The Wine Legend,” explains Felipe Dacaret, founder and CEO of DAf.

“For Casillero del Diablo, bringing Orlando Bloom on board as our global ambassador and the lead of our new campaign marks another milestone in the brand’s history. He is an internationally recognized figure with an established career who embodies values that are deeply aligned with our DNA: sophistication, character, authenticity, and a truly global perspective,” says Sebastián Aguirre, Global Marketing Manager at Casillero del Diablo.

The Wine Legend is a high-impact global campaign that not only seeks to appeal to new generations of consumers in some of the world’s most competitive markets, but also puts a local agency on the international stage. DAf brings 21 years of experience to the campaign, along with extensive expertise in the wine and spirits industry—credentials that demonstrate how brands can be built in Chile that are capable of competing and winning on the world’s most demanding stages. Today, the agency is also exploring the food industry, which it sees as having significant export potential, much like the wine industry.