Our TV everywhere amounts to 137 million downloaded apps

A+E Networks’ TV everywhere offering amounts for 137 million downloaded apps, 9 billion videos viewed annually across social and digital platforms, and 156 million followers on social media, according to Stacie Danzis, VP of Digital Advertising Sales of the company. Danzis, together with Ethan Hertman, Senior VP of Digital Sales and Advanced Advertising, and Paul Cabana, Executive VP of Multiplatform Programming, led the presentation of the company that participates for the first time in the IAB NewFronts.

They also announced some of the content that will soon debut on the History screen. During the third quarter of this year: Machines that Built America, Great Scapes with Morgan Freeman, and 9/11 20th Anniversary; while The Curse of Oak Island, Engineering that Built the World and Toys that Built the World, will be released by the last third of 2021. And for 2022, a 360-degree program around Lincoln, in addition to others such as The Presidency with Bill Clinton, Titans that Built America with Leonardo DiCaprio, and Roosevelt. In addition to new content from other channels of the group such as Lifetime and A+E Networks.

Danzis noted that A+E Networks’ TV everywhere audience is younger, more diverse, and upscale.

She indicated that connected TV (60%) and VOD (26%) make up the bulk of the viewing mode of their offer, in addition to 10% via mobile and 4% via desktop. In the case of connected TV, 48% is produced through Hulu; 14% by Roku; 10% by Fire TV and Philo; 9% by Sling; 5% by Apple TV; 3% by DIRECTV and 2% others.