Paladini and Mercado McCann Bring Argentina to Argentine, Kansas

Just minutes away from the stadium where Argentina’s National Team will play, there is a neighborhood called Argentine. And at an event defined by cultural encounters, the meeting between Argentines and Argentine residents is sure to get people talking.

Thanks to the World Cup, the residents of Argentine, Kansas, will experience the Argentine way of life and cultural identity—one that has the power to captivate people from anywhere in the world.

“With ‘Argentine, Kansas,’ we sought to strengthen our bond with Argentinians through a relevant and relatable idea that connects with traditions deeply rooted in our culture and reflects the role our brand plays in the everyday lives of families,” said Marcelo Díaz, Commercial Manager at Paladini.

“At Paladini, we strive to be part of the consumption occasions that shape the daily lives of Argentinians. ‘Argentine, Kansas’ allowed us to tell a story from a familiar perspective, combining humor, identity, and a deeply local point of view,” added María Sclosa, Marketing Manager at Paladini.

“There was something missing for this neighborhood to truly become Argentina: the flavor that only Paladini can bring,” said Mercado McCann.