U.S. HISPANIC Versión en español
PerfectLink Media Announces Strategic Alliance with Hispanic Group and Welcomes José Bandes to Its Leadership Team
22 de mayo de 2025
Jose Luis Valderrama, Hispanic Group co-founder
PerfectLink Media announced a strategic partnership with Hispanic Group, minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media’s capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
Isabel Bucaram, the Founder and CEO of PerfectLink Media, brings a wealth of experience and a distinguished career in media and communications.
Isabel Bucaram
The partnership with Hispanic Group is a perfect link because it combines the strengths of both organizations. Hispanic Group, with over 23 years of experience specializing in the U.S. Hispanic & Multicultural markets, leverages a deep understanding of its rich multiculturalism to provide strategic solutions that empower brands to connect authentically with Latino consumers
The agency’s expertise lies in effective segmentation strategies that ensure consumers engage with products not only in their own language but in their cultural context. “The role of Isabel, her industry knowledge, and her extensive network have been pivotal in driving the success of numerous campaigns. My team and I are excited to welcome her and her team, and together we will serve clients in key markets, expanding our reach and delivering impactful, culturally relevant advertising solutions,” said Jose Luis Valderrama, Hispanic Group co-founder and accomplished advertising executive.
Bucaram expressed her excitement about the partnership: “We are thrilled with our new alliance with Hispanic Group. This partnership expands our capabilities to Mexico and Peru, allowing us to innovate and expand our reach. Together, we will drive impactful and culturally relevant advertising solutions for our clients.”
JOSÉ BANDES JOINS THE TEAM
In addition to this partnership, PerfectLink Media is also welcoming José Bandes to its leadership team. Bandes is a seasoned media executive with over 25 years of success in advertising sales and strategic market development. He has led transformative growth initiatives across leading global networks, including CNN Domestic, CNN International, and CNN en Español, under the Turner Broadcasting System umbrella.
Bandes is a seasoned media executive with over 25 years of success in advertising sales and strategic market development
At PerfectLink Media, Bandes will lead ad sales, advancing U.S. Hispanic, Latin America, and multicultural market strategies through culturally attuned storytelling and bespoke content solutions. His deep understanding of global media dynamics, coupled with an innovative mindset, will help clients forge authentic connections with their audiences and drive sustained brand performance.
For more info. Isabel.Bucaram@perfectlinkmedia.com
