U.S. HISPANIC
Pluto TV launches in LatAm on March
Maribel Ramos-Weiner| 4 de febrero de 2020
Pierluigi Gazzolo ViacomCBS
ViacomCBS Networks International announced that Pluto TV will launch in Latin America at the end of March. This free, ad-supported, streaming TV service will offer a broad range of genre-based content in Spanish and Portuguese. Pluto TV will be available on cable operator platforms, www.pluto.tv, and in an app to download on IOs and Android devices.
Pluto TV in Latin America will feature a variety of channels, including action, comedy, drama, horror, games, sports, music, kids & family, cooking, travel, mysteries, wildlife, and reality. Following the initial launch, Pluto TV will continue to add premium content channels reaching more than 80 channels by the end of the calendar year.
Pierluigi Gazzolo, president of Studios and OTT for ViacomCBS Networks International, said, “The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings.”
The initial channel offering includes; Pluto TV Cine Estelar, Pluto TV Cine Acción, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clásico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina, Pluto TV Viajes, plus additional channels to be announced. Following the launch, more channels will be added each month, and Pluto TV will continue to build that content based on demand.
“We see massive opportunity and consumer demand for high quality, free ad-supported streaming TV service throughout Latin America and therefore are excited to introduce viewers in the region to Pluto TV very soon,” said Tom Ryan, CEO, and Co-Founder of Pluto TV.
Pluto TV Brazil is slated to launch at the end of 2020.
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