U.S. HISPANIC
Research by Parks Associates shows over 103 million U.S. households will subscribe to pay-TV services by end of 2014
Maribel Ramos-Weiner| 10 de enero de 2014
The U.S. will have over 103 million pay-TV households by the end of 2014, with two-thirds of pay-TV subscribers expressing interest in features they currently do not have, according to new research announced at CES by Parks Associates. “Remote access to DVR content was the most popular among pay-TV households without that service. Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalized recommendations. For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base,” said John Barrett, director, Consumer Analytics, Parks Associates.Parks Associates analysts report that currently, few providers beyond DISH Network provide remote access to DVR content due to licensing restrictions and there are tremendous opportunities for companies with the right market strategies. Currently 47% of video consumed on a TV set now comes from non-linear sources.”2014 CES announcements and industry trends follow the migration of home entertainment and home management to the Internet through OTT content distribution, connected devices, smart home services, and the Internet of Things, said Stuart Sikes, President, Parks Associates.
