U.S. HISPANIC Versión en español
Roberto “Kuky” Pumar of El Reino Infantil: “New Bartolito Series Will Be In English To Target The Global Market”
Cynthia Plohn| 10 de octubre de 2025
Roberto "Kuky" Pumar hopes Bartolito will become another major global success, replicating the digital and 360° phenomenon of La Granja de Zenón
One of the big announcements El Reino Infantil will make at MIPCOM is the Bartolito series, based on one of the most beloved characters from La Granja de Zenón, one of the company’s most successful properties.
Roberto “Kuky” Pumar, CEO of El Reino Infantil, told PRODU that they decided to launch the series after realizing the audience’s deep affection for Bartolito and how families connected with the character episode after episode and song after song.
“That sense of identification, together with the steady growth of our community, led us to imagine a new stage. We wanted to accompany children in their next challenge — school — and that’s how the idea was born to create a different but complementary universe. With Bartolito, we’ll move into a school environment where music and adventure combine with everyday learning. Also, our 360° strategy called for expanding La Granja de Zenón into new formats and business areas so the brand could continue growing globally,” he explained.
Bartolito is one of the most beloved characters from La Granja de Zenón
The idea is to accompany kids through that transition, keeping the humor and music that attract them while adding a fantasy component inspired by gaming.
CREATION PROCESS
The creative development took about nine months. During that time, they defined Bartolito’s school world, designed new classmates, conceptualized a key narrative element — the “power-ups” — and created pedagogical guides. They worked with writers from different countries, including the U.S., and with educational consultants to ensure each episode combines entertainment and learning.
Production will take 15 months to complete the first season of 24 seven-minute episodes. They’ll use the latest technology to create immersive settings with real-time lighting and a high level of detail, reaching the visual quality today’s generations expect.
THE WORLD OF BARTOLITO
The story takes place in a school where the characters experience humorous adventures and discoveries. Each episode portrays everyday situations — making friends, resolving conflicts, exploring new subjects — but adds a fantastic element: the “power-ups.” These objects drive the narrative and serve as a metaphor for learning; by collecting one, the characters unlock powers that help them understand emotions, habits, behaviors, and values — evoking the joy of leveling up in a video game.
The series will be produced in English to target the global market, and the songs will also have Spanish and Portuguese versions. Dubbing into other languages isn’t ruled out as they move forward with local partners.
EXPECTATIONS
Pumar hopes Bartolito will become another major global hit, capable of replicating the digital and 360° phenomenon of La Granja de Zenón. He aims for children to feel that Bartolito is a friend who helps them discover the school world — and for parents to recognize it as quality, safe, and educational content.
“The goal is for the series to drive a transmedia universe with music, apps, toys, live shows, and theater experiences — creating a 360° business model that amplifies the brand,” he said.
DEALS
He revealed that they are in advanced talks with various partners, since platforms and operators prioritize “digital-first” properties that already have an established audience. Bartolito also has a global fandom of millions of children, which minimizes risk and boosts its potential for success.
“MIPCOM will be the place where we finalize the partners who will accompany us in this launch,” he emphasized.
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