Roku Surpassed 100 Million Streaming Households Worldwide

Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company’s scale and momentum. This achievement reflects the broader shift in viewing habits, as streaming becomes the primary way people watch TV. Households around the globe watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the many Roku TV models built by our global hardware partners. All Roku devices offer the same simple, delightful experience that begins with the Roku Home Screen and is powered by the Roku OS.

“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television. We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences. We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we’re more energized than ever to lead the evolution of television,” said Anthony Wood, Founder and CEO, Roku.

Roku defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period. Roku achieved this milestone as of April.

A PLATFORM BUILT FOR SCALE

Roku streaming devices are used by more than half of all U.S. broadband households, and growth continues across key international markets, including Mexico, Canada, Brazil, the United Kingdom, and Latin America. As streaming grows worldwide, the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television, becoming the starting point for how audiences discover and watch TV.

According to Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the U.S., underscoring the scale and importance of the Roku Home Screen in how people stream. (Attached chart reflects U.S. viewing only.)

Roku OS-powered TVs and streaming devices are available in more than 15 countries worldwide, offering a unified platform for television. This growth has been driven by Roku’s intuitive operating system, seamless hardware integration, and a continuously evolving viewer experience designed to streamline every step, from finding content to watching it.

USER EXPERIENCE

Features like platform wide Search, curated destinations, the Live TV Guide, and Roku Voice work together to cut through today’s fragmented streaming landscape, making Roku the easiest place to stream your next great watch on any service.

Roku also offers viewers one of the largest content ecosystems, including more than 500 free live linear channels in the U.S., thousands of free on-demand titles, and access to every major premium streaming service from a single Home Screen. The Roku Channel continues to be a leading destination for free, premium entertainment, ranking as the #2 free, ad-supported streaming app on the Roku platform and the #5 streaming app overall in the U.S., according to Nielsen’s The Gauge report.

In addition, Roku recently expanded its value-focused offerings with the launch of Howdy in the U.S. and Mexico, a low-cost, ad-free subscription service priced at US$3 per month, reflecting Roku’s commitment to making great entertainment accessible at every price point.

BENEFITS FOR ADVERTISERS AND PARTNERS

With over 100 million streaming households, Roku has a scale that makes it one of the most powerful platforms in streaming for advertisers and partners.