Roxana Rotundo of VIP 2000 TV: “Premium Production and Niche Content Are Our Formula for Vertical Content”

VIP 2000 TV has been distinguishing itself by specializing in niche content. Its latest venture is a series of horror micro-dramas based on urban legends, such as La Llorona (60 episodes). The project was announced during the most recent LA Screenings in partnership with Sony Pictures Television.

“At VIP 2000 TV, we want to focus on niche markets. We have already done so with religious content and Christmas programming, and now with these urban-legend horror stories, which we believe have a strong appeal,” Roxana Rotundo, CEO of VIP 2000 TV, told PRODU.

Rotundo noted that one of the attractions of this genre is that people of all ages and from many countries are familiar with legends such as El Chupacabras and La Llorona. “We had a documentary series on the subject that sold very successfully, and it impressed us that people in Asia and Africa knew these legends. And if they didn’t know them, they became fascinated by the stories,” she said.

She added that “the secret, in our case, is the premium production value of vertical content, which is extremely important to us, and secondly, our focus on a niche.”

PREMIUM VERTICAL CONTENT

Rotundo explained that the plan is for La Llorona to become the first production in a broader urban-legends franchise. “The idea is to present it to clients and find the ideal platform where this franchise can thrive and where we can develop other series within the same genre,” she added.

She explained that the agreement with Sony Pictures Television had been in the works for some time. “We have always believed that Sony is a company with a very forward-thinking vision, always on top of what is happening and what is coming next. In this case, Selina Nederhand saw the direction vertical content was taking and the work we were doing within the genre. Everything came together and made the partnership work. Working with the Sony team has been wonderful; it is a team made up largely of outstanding professional women. Most of us already knew each other through WAWA.”

Daniel Medina, lead actor of La Llorona, Selina Nederhand of Sony Pictures Entertainment, and Roxana Rotundo of VIP 2000 TV.

In closing, Rotundo commented that now that major companies are entering the vertical-content production space, “the game is going to change.”

She emphasized that while vertical content initially targeted a predominantly female audience, the addition of genres such as horror and sports will also attract male viewers.