U.S. HISPANIC Versión en español
Sabrina Hall Aguirre Joins FOX Entertainment Global as Director, Content Sales for Latam
21 de noviembre de 2025
In her new role, Hall Aguirre will execute FOX Entertainment Global’s content licensing strategy and sales operations across Latin America
FOX Entertainment Global, the content sales and production arm of FOX Entertainment, announced that Sabrina Hall Aguirre has joined the company as Director, Content Sales for Latin America.
Based in Miami, Hall Aguirre reports to Cyrus Farrokh, Vice President, Sales, U.S. & Latin America and works closely with Matt Hanna, Senior Vice President, Sales, Americas, who oversees the company’s business across North and South America.
In her new role, Hall Aguirre will execute FOX Entertainment Global’s content licensing strategy and sales operations across Latin America, focusing on expanding the company’s market presence and delivering sustainable growth. With deep expertise in the region’s dynamic media landscape, she will spearhead negotiations for high-value content deals across multiple platforms, including broadcast, cable, SVOD, and AVOD, maximizing long-term value for FOX’s extensive global content library.
“FOX has built a strong foundation in Latin America, and we’re deepening our presence on the ground,” said Farrokh. “Sabrina’s appointment reinforces our hands-on commitment to the region, working directly with local partners, developing standout scripted, entertainment and digital content, and engaging audiences across platforms.”
As part of FOX Entertainment Global’s broader growth strategy in Latin America, the company is deepening its investment in unscripted and format sales, alongside new initiatives in creator-led content and short-form, vertical video programming designed to meet evolving audience behaviors and platform demands.
Hall Aguirre most recently served as Manager of International Sales at PBS Distribution where she played a pivotal role in growing the organization’s Latin American business and global reach.
