U.S. HISPANIC
Schramm Marketing: Looking to partner with TV to promote anniversary of the Girl Scouts
Maribel Ramos-Weiner| 25 de octubre de 2011
Joseph Schramm, president of Schramm Marketing Group, Inc.
In the eve of the 100th anniversary of the Girl Scouts in the U.S. in 2012, Schramm Marketing Group, Inc. was commissioned to develop partnerships with media to promote the event.Joseph Schramm, president of Schramm Marketing Group, told PRODU that an important part of their mission was to tighten the bond between the Girl Scouts and the Hispanic community.The Coca-Cola Foundation, one of the sponsors of the project, is focusing on the Hispanic community with a campaign to motivate mothers to introduce their daughters to the Girl Scouts. What we are doing is reaching out to the cable TV industry and many Spanish-language networks including Univision, Telemundo and Azteca America, just to name a few, and we want them to participate in a wonderful partnership that will give the networks the opportunity to actually co-brand with one of the most trusted brands in the United States: the Girls Scouts. Also, by doing this they have an opportunity to make some money, leveraging the 100th anniversary, in order to generate some revenues for those networks, explained Schramm.Other projects of the Schramm Marketing Group involve promoting soccer, both in stadiums and on TV.We are also working with the NY Mets organization to promote soccer at Citi Field. They have never been in the soccer business before, said Schramm. Additionally, Schramm has been working on promotion mainly aimed at Hispanics with soccer organizations such as CAA Sports, Soccer United Marketing, the MLS and US Soccer.
