Sipur Sees Global Crossover Appeal to English-Speaking Audiences for Mírame Así Co-produced with Yair Dori, FAM Contenidos and SWAP

YA music romance Mírame Así, El Camino de Noa, starring international pop recording artist Noa Kirel and Argentine actor-singer Agustín Bernasconi, has set Oct. 9 as the Latin American premiere date on Prime Video.

Shari Redstone’s Sipur Studios will lead international sales for the series (24×30’), which in Argentina will also air on América TV, extending its reach to free-to-air audiences.

Produced by Yair Dori, Sipur, FAM Contenidos and SWAP, Sipur sees global crossover potential  for Mírame Así, El Camino de Noa with Kirel, who has wide social appeal to both Spanish- and English-speaking audiences as demand grows for premium youth-skewing series that can travel across territories through music, romance, fandom and recognizable talent.

Sipur Studios CEO Emilio Schenker said, “Mírame Así, El Camino de Noa has all the ingredients to become an international hit: a steamy love triangle, irresistible chemistry, original music, a young cast with tens of millions of followers around the world, and a story packed with romance, jealousy, betrayal and ambition that can connect with audiences everywhere.”

Kirel, who rose to international prominence at Eurovision 2023 and has generated more than 170 million streams on Spotify, stars as Noa opposite Bernasconi, known for roles in hit series including Aliados and Soy Luna. Mírame Así is a story of love and attraction between Noa, a young foreigner newly arrived in Argentina, and Tomy, a rebellious musician with a broken heart. Together with a close-knit group of friends, they form a band and uncover long-held secrets, sparking a fiery love triangle and an unexpected chance to make their dreams come true.

Music is central, with nine original songs performed by the protagonists, plus a cover of Paulina Rubio’s Latin hit Ni Una Sola Palabra.

It arrives with a significant social imprint. Together, the entire ensemble cast – including El Purre Giménez, Kevsho, Caro Domenech, Agustina Benavides, Bianca Spinello, Mica Suárez, Jerónimo Bosia and Manuel Ramos – reaches more than 20 million followers, giving the series a ready-made community across social, music and fan platforms ahead of launch. Kirel counts 1.8 million Instagram followers and 1.6 million TikTok followers, while Bernasconi has amassed millions of streams as a solo artist, 9 million Instagram followers and 3 million TikTok likes.

The creative roster includes director Mauro Scandolari (Aliados, Millennials), creator Patricia Maldonado (Chiquititas, Rebelde Way), showrunners Mili Roque Pitt (Abzurdah, El Hilo Rojo) and Alejandro Cacetta (Elefante Blanco, El Potro), writers Fer Riveros (Violetta, Entrelazados) and Matías Rodríguez (Soy Luna, BIA), and original music by Loishka (Soy Luna, Nahir, Debanhi: ¿Quién Mató a Nuestra Hija?). Executive producers are Fernando Blanco, Alejandro Cacetta, Mili Roque Pitt, Yair Dori, Adrian Loureiro and Emilio Schenker.

The partnership brings together Yair Dori, the Argentine producer-distributor associated with titles including Rebelde Way, La Lola, Chiquititas, Muñeca Brava and Padre Coraje; Sipur Studios, the Israel-based global studio with a diverse array of film and TV projects including Netflix’s Bad Boy, Heart of a Killer, We Will Dance Again and 2026 TIFF Centrepiece programme feature Our Loves; FAM Contenidos, founded by Fernando Blanco, Alejandro Cacetta and Mili Roque Pitt, with credits including El Potro: Lo Mejor del Amor, the La Corazonada saga, Perdida, Pipa and El Hilo Rojo; and SWAP Producciones, which develops entertainment, formats, fiction, branded content and digital content for broadcasters, platforms and brands across Latin America and the international market.