U.S. HISPANIC
TelevisaUnivision: Understanding the business model as an AVOD/SVOD hybrid is quite a transition
Maribel Ramos-Weiner| 19 de agosto de 2022
Adam Waltuch de TelevisaUnivision
For Adam Waltuch, SVP of Streaming Partnerships at TelevisaUnivision, the biggest lesson he learned in recent years, and after working in Netflix and now in TV, is that focus is key. Waltuch was part of the panel “AVOD and FAST, What is happening?” in the framework of the BB Media and OTT.X event on streaming. The debate included David Bloom, senior contributor of Forbes; Nash Herrington, Director of Supply Partnerships for VIZIO; Srinivasan KA co-founder of Amagi, and Elana Sofko, Chief Strategy Officer of Chicken Soup for the Soul Entertainment.
“The focus was before on three things: getting the content right, an amazing product, and a business model that entailed a fantastic price and a great subscription base. That was all. I think we all are aware of Netflix’s current situation and we’re thinking about the business model and how to engage with customers. The understanding of the business model as a hybrid AVOD/SVOD has been a transition. It’s also been achieving a product and service proposition that makes sense at the top level and that people get exposed to content and then, slowly and very likely, moving to a different model, in this case, SVOD, but I think that is key for the next two years,” he said.
He emphasized that a change of mentality is necessary, “addressing the complete model and the business model is as important as the content or as getting the product right”.
