TogetherWith Brings 5,000 to Downtown Miami for Tâm Tâm Lunar New Year Block Party

TogetherWith led the full-scale production of the Tâm Tâm Lunar New Year Block Party, an event that drew more than 5,000 attendees to downtown Miami to celebrate the Year of the Fire Horse.

Presented by Tâm Tâm — a Michelin Bib Gourmand–recognized restaurant — alongside Resy, the gathering marked its second edition by expanding its footprint across NW First Court and NW First Street, transforming public space into a large-scale cultural and brand experience.

TogetherWith oversaw general production, creative direction, cultural programming strategy, and sponsor integration, designing an event that combined live music, gastronomy, and traditional expressions such as the dragon dance. The curation was thoughtfully crafted to reflect Miami’s cultural diversity while strengthening the connection between brands and community.

“In a context where audiences demand genuine connection, brand experiences have become a key strategic tool. They allow us to generate value beyond traditional communications, integrate sponsors into a culturally relevant narrative, and build sustainable relationships over time. For TogetherWith, producing initiatives like this means thinking of brands as active participants in the city’s social and economic ecosystem,” the agency stated.

With this production, the agency reaffirms its ability to develop urban experiences where culture serves as a strategic platform, positioning the Tâm Tâm Block Party as an annual fixture in the city’s cultural calendar.