U.S. HISPANIC
Univision #1 on Spanish-Language TV for 28 years
Maribel Ramos-Weiner| 15 de mayo de 2020
Como Tu No Hay Dos
Univision Communications Inc. announced that its portfolio of television networks featuring Univision, UniMás, Galavisión, and TUDN are set to conclude the 2019/2020 broadcast season as the fastest growing media group in the U.S. with an average audience increase of +12% and +16% in primetime among Adults 18-49 and Adults 18-34, respectively.
Univision’s portfolio growth will place it ahead of FOX Entertainment Group (+4% in Adults 18-49) as the fastest-growing in the industry while Disney-ABC Television Group (-11% and -16%), NBCUniversal (-16% and -20%) and ViacomCBS (-19% and -23%) each report double-digit year-over-year audience declines in the demos.
“Programs like Como Tu No Hay 2 and La Usurpadora from our partners at Televisa, our Turkish hit Amor Eterno and reality matchmaking series Enamorándonos, resonate with our audience because they stay true to our guiding principle of providing our viewers with inspiring, dynamic and uplifting content we know they crave. This is coupled with our award-winning news programs, the No. 1 most trusted source of news for Hispanic America, delivering more hours of weekly news content than any other broadcast network, and our world-class soccer offerings thrilling our audience week after week. We are excited for the future and look forward to unveiling our upcoming slate during our Upfront presentation on June 16th,” said Jessica Rodriguez, Univision’s CMO and president of Entertainment.
Univision’s flagship broadcast network will lead the way on Spanish-language television for an unprecedented 28th consecutive broadcast season and remains the only Spanish-language network to rank No. 1 since Nielsen began measuring Hispanic television in 1992. Univision is set to close the 2019/2020 broadcast season as the No. 1 Spanish-language network in primetime and total day among Total Viewers 2+ and Adults 18-49 and will deliver the No. 1 Spanish-language website in the country with 20 million uniques per month on Univision.com.
Univision is also outperforming Telemundo by double-digits during primetime across all key demos with an average audience of 1.5 million Total Viewers 2+ (+32 percent advantage), 604,000 Adults 18-49 (+23 percent advantage) and 258,000 Adults 18-34 (+22 percent advantage), and will finish among the top five networks on all of television, regardless of language with Adults 18-49 and Adults 18-34. In addition, during Monday through Friday primetime, Univision is delivering its biggest margins versus Telemundo since the 2014/2015 broadcast season among Total Viewers 2+ (+37% advantage; 1.6 million vs. 1.2 million), Adults 18-49 (+28% advantage; 680,000 vs. 533,000) and Adults 18-34 (+26% advantage; 294,000 vs. 233,000).
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