Univision Agency promotes Silvia García to VP of Media Planning and Multiplatform Strategy

Univision Agency announced the promotion of Silvia García to vice president of Media Planning and Multiplatform Strategy.In this new role, García will drive media planning for over US$500 million worth of inventory across Univision’s on-air platforms on broadcast and cable. Based in Miami, the executive will also work closely with other divisions to build out media planning and strategy in support of Univision’s digital, radio, local and empowerment platforms. García’s collaborative nature and strong execution in optimizing the value of promotional inventory has contributed significantly to the growth of the Univision Agency over the last year.