Univision promotes Julissa Bonfante to VP of Content Publicity

Univision promoted Julissa Bonfante to VP, Content Publicity, effective immediately. Bonfante, who has been serving as director of Corporate Communications since 2016, will continue to be based in Miami and will report to Rosemary Mercedes, EVP and Chief Communications Officer of Univision.

In her new role, Bonfante will be responsible for developing, directing and managing all publicity efforts for Univision’s leading multiplatform content and top-ranked tentpole events. She will work closely with network executives, show producers and talent relations to develop and execute comprehensive communications campaigns that help drive awareness and brand positioning in the marketplace.

“Julissa is a passionate and committed leader with a deep understanding of the Univision brand, including our content and digital narrative, as well as our broader business goals. She has been instrumental in increasing awareness of our digital portfolio and I’m confident that she will bring that same creativity and tenacity to the publicity efforts for our leading multiplatform content,” said Mercedes.