U.S. HISPANIC Versión en español
ViX: We reached 50 million monthly active users and launched a premium tier with ads
Maribel Ramos-Weiner| 31 de mayo de 2024
Pierluigi Gazzolo, CEO of ViX, announced two new original series for ViX: Chiquis Sin Filtro, produced by JK Media Group and Busy Bee Productions, and Arcadia with William Levy
Pierluigi Gazzolo, Chief Executive Officer of ViX, took the stage and highlighted ViX’s momentum and growth as the streaming service reaches 50 million monthly active users globally. Streaming video reach also grew 70% year over year in the U.S.
Gazzolo announced that ViX’s new ad-supported premium tier will be available starting Wednesday, May 15, and showcased an expanded suite of ad formats, including contextual and interactive capabilities as well as commerce and social. Gazzolo was joined by Emmy-nominated Mexican producer Juanpa Zurita to announce ViX’s first-look deal with his company, ARCO Entertainment.
Gazzolo announced two new original series for ViX: Chiquis Sin Filtro, produced by JK Media Group and Busy Bee Productions, and Arcadia with William Levy.
Levy’s project is part of a partnership between ViX and Secuoya Studios that includes two new productions: the thriller series Arcadia (working title) and Bajo un Volcán (working title). Levy will also serve as an executive producer.
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