U.S. HISPANIC Versión en español
ViX Will Be the Fastest-Growing Streaming Platform in the Americas in 2025, According to Ampere Analysis
27 de junio de 2025
The analysis predicts ViX will increase its subscriber base by 18% this year.
According to data from Ampere Analysis, ViX, from TelevisaUnivision, is poised to be the fastest-growing streaming platform in the Americas in 2025. This analysis excludes Canada.
The research firm predicts that ViX will increase its subscriber base by 18% this year, reaching 10.5 million paying customers in the Americas. This growth rate is expected to surpass that of any other subscription-based entertainment streaming service in the region.
With that 18% growth in 2025, ViX would outperform entertainment giants such as Apple TV+ (14%), Max (9%), Netflix and Peacock (8%), Disney (7%), Hulu (6%), and Amazon Prime Video (5%).
Annual Platform Growth
Strategic alliances with major U.S. telecommunications companies, its diverse retail network in Mexico, and its unique freemium business model are expected to continue driving the company’s expansion.
In Mexico, ViX has partnerships with companies like OXXO and Mercado Libre, and it recently launched a bundle with Disney+.
In the U.S., it just finalized an agreement with Charter Communications that will add 900,000 new subscribers to its ad-supported tier between 2024 and 2026.
STATEMENTS
“Most streaming services are now shifting their focus from subscriber growth to profitability, but ViX entered the market with a clear strategy, offering tiered options from the beginning. While competitors are catching up with ad-supported tiers and implementing strict password-sharing crackdowns, ViX has already become the third global streaming service to reach profitability—and in record time,” said Deborah Polanco, analyst at Ampere Analysis.
Natalie Cruz, also an analyst at Ampere, added: “ViX has maximized the demand for Spanish-language content from audiences. Its unique hybrid business model offers various subscription tiers and a broad catalog that appeals to all kinds of viewers. Its presence in the Americas and deep understanding of Spanish-speaking audiences have enabled it to effectively monetize through advertising, which now drives the majority of its revenue. With these advantages, ViX is well positioned to continue outpacing competitors in both subscriber growth and revenue expansion—especially through advertising.”
