Vme joins HHS as the first media partner in its Connecting Kids to Coverage campaign

Vme’s new PSA campaign gives parents information and resources to apply for free and low-cost public health insurance for their children. With the goal of enrolling five million uninsured children who are eligible for Medicaid or the Children’s Health Insurance Program (CHIP) over five years, the Secretary of the U.S. Department of Health and Human Services, Kathleen Sebelius, has launched the Connecting Kids to Coverage Challenge. To help reach Latino children, who are the nation’s least insured population, HHS is partnering with national Spanish network, Vme. As the first media partner in this campaign, Vme produced a television PSA featuring Minerva Borjas, the host of Vme’s parenting program Tubebé. The PSA promotes the importance of health coverage and provides information on how to apply for health insurance programs in their state and enroll their children.Parents can visit Vme’s website ({http://www.vmetv.com/familia/}) and click directly through to the InsureKidsNow.gov site. “Connecting Kids to Coverage is a perfect fit for Vme. We care deeply about the healthy development of Latino children and have stepped up to the Challenge as part of our commitment to help these kids to succeed in school and soar in life,” said Carmen DiRienzo, president and CEO, Vme.