U.S. HISPANIC
Vme Media: Our channel Primo prepares to premiere more than 300 hours of programming
Maribel Ramos-Weiner| 6 de enero de 2023
Doris Vogelman Vme Media
At the end of 2022, Vme Media was busy preparing strategic alliances with creators of audiovisual pieces relevant to the Hispanic community that will be part of the offer of its Primo channel.
“At Primo, we are getting ready to launch more than 300 hours of programming for our kids and teens audience. All with edutainment and infotainment themes, which is a hallmark of the channel,” explained Doris Vogelmann, VP of Programming and Operations, Vme Media.
Vme TV channel is closing an agreement for new original production specials for Vivir Vale la Pena, which will be recorded in Miami before beginning a tour of Latin America early this year.
“On the other hand, we will be premiering specials of the programs Jackeline Cacho Presenta: Triunfo Latino, which has been recorded in Dubai and Spain. We are also preparing for a new season of this show with new stories from Hispanics who have left their mark,” said Vogelmann.
In distribution, Vme joined Spectrum, thus increasing its reach within the Latino community in the US.
Regarding the company’s commitment to streaming, she indicated that in recent months they will study the possibility of extending their programming offer across this space, “but we are still in the exploration period.”
