U.S. HISPANIC
Vme Media: We will launch a newscast and two opinion programs for the second semester of 2019
Maribel Ramos-Weiner| 14 de marzo de 2019
Eligio Cedeno Vme Media
Among their original production plans, Vme TV is evaluating the possibility of making a newscast and two daily opinion and politics spaces.
“For Vme, that is a channel with an average audience of 31 years of age+, we have discovered it needs more content that is beneficial for its day to day: baby care, news, and current events. Based on this, we are designing programming to satisfy the needs of this audience, that has the orientation of PBS, but in a channel in Spanish,” explains Eligio Cedeño, CEO of Vme Media.
The executive mentioned that the group’s other signals, Vme Kids and Primo TV are well positioned and working correctly.
“We offer Hispanics content that is different and we try to represent their achievements and preparation in a way other channels in the US do not,” he emphasized.
